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Online Video Ads Ride High During Tough Economic Times
Hulu To Rival YouTube in Ad Revenue Game
The real marketing opportunity in UGC
Study: Brand-Initiated UGC Shows Potential
Web Video Chips Away at TV
In short, online video consumption is going up, video ads are doing well if you do it right and UGC can work for [...]
Mark Cuban recently posted a commentary comparing Hulu and YouTube, coming to the conclusion that “Hulu is kicking YouTube’s Ass”. This has certainly stirred some commentary online including the response by Mark Hopkins over on Mashable where he argues that “when it comes to YouTube’s ass, Hulu couldn’t find it with both hands”.
I think both sides are [...]
Today DailyMotion announced HD video upload and playback and rival site Vimeo announced high definition transcoding last October. With online HD content emerging, though, one has to wonder what the benefit is in promoting this type of content and at what cost. We know that streaming video is a difficult business to be in because [...]
In a move to further solidify its position as an online video destination, DailyMotion has signed a non-exclusive deal to distribute 8 shortform programs from RDF USA online in the next 12 months. This is a significant move insofar as it will provide additional premium content to be delivered via DailyMotion as the site continues [...]
This ABC News article provides nice coverage of Revver and some of the other companies using an ad revenue sharing model in the user generated video space:
http://www.abcnews.go.com/Technology/Story?id=3403460&page=1
It is interesting to see this more democratic revenue model emerge in contrast to the traditional model where content creators had to first prove significant value before receiving [...]
