GigaOM recently reported that it looks like Hulu is looking to open up internationally. And while I think this is a good move in general, in order to make sure this successful as a business strategy Hulu needs to be very careful which international markets they embrace. Since Hulu’s monetization strategy is based upon online [...]
Mark Cuban recently posted a commentary comparing Hulu and YouTube, coming to the conclusion that “Hulu is kicking YouTube’s Ass”. This has certainly stirred some commentary online including the response by Mark Hopkins over on Mashable where he argues that “when it comes to YouTube’s ass, Hulu couldn’t find it with both hands”.
I think both sides are [...]
A recent ANA/Forrester study reveals that marketers’ confidence in the effectiveness of television advertising is waning. Moreover, their interest in other ad formats is increasing and various online advertising opportunities look to be the beneficiaries of the shift. To quote, ” Eighty-seven percent of respondents said they intend to spend more on Web advertising [...]
Dan Rayburn notes that significant VC funding has flowed into the CDN market over the past 12 months. Much of this attention is almost certainly due to the explosion of web video and the it’s various providers. Sure, there are lots of other bandwidth hungry web applications like widgets, games, slideshows, etc. but nothing really [...]
Today DailyMotion announced HD video upload and playback and rival site Vimeo announced high definition transcoding last October. With online HD content emerging, though, one has to wonder what the benefit is in promoting this type of content and at what cost. We know that streaming video is a difficult business to be in because [...]
