Archive for the 'UGV' Category

Links Review – Video, Ads and UGC

photo credit: texturl Online Video Ads Ride High During Tough Economic Times Hulu To Rival YouTube in Ad Revenue Game The real marketing opportunity in UGC Study: Brand-Initiated UGC Shows Potential Web Video Chips Away at TV In short, online video consumption is going up, video ads are doing well if you do it right [...]

High Definition Online Video: Is It Worth the Risk?

Today DailyMotion announced HD video upload and playback and rival site Vimeo announced high definition transcoding last October. With online HD content emerging, though, one has to wonder what the benefit is in promoting this type of content and at what cost. We know that streaming video is a difficult business to be in because [...]

Monetizing Online UGV

This ABC News article provides nice coverage of Revver and some of the other companies using an ad revenue sharing model in the user generated video space: http://www.abcnews.go.com/Technology/Story?id=3403460&page=1 It is interesting to see this more democratic revenue model emerge in contrast to the traditional model where content creators had to first prove significant value before [...]