photo credit: texturl Online Video Ads Ride High During Tough Economic Times Hulu To Rival YouTube in Ad Revenue Game The real marketing opportunity in UGC Study: Brand-Initiated UGC Shows Potential Web Video Chips Away at TV In short, online video consumption is going up, video ads are doing well if you do it right [...]
GigaOM recently reported that it looks like Hulu is looking to open up internationally. And while I think this is a good move in general, in order to make sure this successful as a business strategy Hulu needs to be very careful which international markets they embrace. Since Hulu’s monetization strategy is based upon online [...]
A recent ANA/Forrester study reveals that marketers’ confidence in the effectiveness of television advertising is waning. Moreover, their interest in other ad formats is increasing and various online advertising opportunities look to be the beneficiaries of the shift. To quote, ” Eighty-seven percent of respondents said they intend to spend more on Web advertising this [...]
Dan Rayburn notes that significant VC funding has flowed into the CDN market over the past 12 months. Much of this attention is almost certainly due to the explosion of web video and the it’s various providers. Sure, there are lots of other bandwidth hungry web applications like widgets, games, slideshows, etc. but nothing really [...]
Online video has been growing around the world and China is no exception. And while we’re all familiar with the likes of YouTube, etc. we probably have a lot less experience with sites like Tudou.com, 56.com and Youku.com. Sites like these are attracting over 100 million users to watch online video in China every day. [...]
