Archive for the 'Nielsen//NetRatings' Category

Online Video and TV Synergy

Unsurprisingly, more people who watch online video say that they are also watching more TV. Enabling video consumers to get the content they are looking for in the mode that they wish to consume it should be good for video of all forms. http://www.emarketer.com/Article.aspx?id=1005196

Nielson Tracking “Total Minutes” and “Total Sessions”

In a move to provide more accurate measurement of users engagement in a Web 2.0 world, Nielsen is now tracking “Total Minutes” and “Total Sessions”. This allows them to present a better picture of what users are experiencing online as users consume more Flash and Ajax applications. It will be interesting to see how this [...]