photo credit: texturl Online Video Ads Ride High During Tough Economic Times Hulu To Rival YouTube in Ad Revenue Game The real marketing opportunity in UGC Study: Brand-Initiated UGC Shows Potential Web Video Chips Away at TV In short, online video consumption is going up, video ads are doing well if you do it right [...]
GigaOM recently reported that it looks like Hulu is looking to open up internationally. And while I think this is a good move in general, in order to make sure this successful as a business strategy Hulu needs to be very careful which international markets they embrace. Since Hulu’s monetization strategy is based upon online [...]
Mark Cuban recently posted a commentary comparing Hulu and YouTube, coming to the conclusion that “Hulu is kicking YouTube’s Ass”. This has certainly stirred some commentary online including the response by Mark Hopkins over on Mashable where he argues that “when it comes to YouTube’s ass, Hulu couldn’t find it with both hands”. I think both sides [...]
Today DailyMotion announced HD video upload and playback and rival site Vimeo announced high definition transcoding last October. With online HD content emerging, though, one has to wonder what the benefit is in promoting this type of content and at what cost. We know that streaming video is a difficult business to be in because [...]
