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	<title>Vidiated &#187; Forrester</title>
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		<title>Marketers Believe TV Ads Are Becoming Less Effective &#8211; Online Growth</title>
		<link>http://vidiated.com/2008/02/20/marketers-believe-tv-ads-are-becoming-less-effective-online-growth/</link>
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		<pubDate>Thu, 21 Feb 2008 06:17:36 +0000</pubDate>
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				<category><![CDATA[ANA]]></category>
		<category><![CDATA[DVR]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Online]]></category>
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		<description><![CDATA[A recent ANA/Forrester study reveals that marketers&#8217; confidence in the effectiveness of television advertising is waning. Moreover, their interest in other ad formats is increasing and various online advertising opportunities look to be the beneficiaries of the shift. To quote, &#8221; Eighty-seven percent of respondents said they intend to spend more on Web advertising this [...]]]></description>
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