A recent ANA/Forrester study reveals that marketers’ confidence in the effectiveness of television advertising is waning. Moreover, their interest in other ad formats is increasing and various online advertising opportunities look to be the beneficiaries of the shift. To quote, ” Eighty-seven percent of respondents said they intend to spend more on Web advertising [...]

Dan Rayburn notes that significant VC funding has flowed into the CDN market over the past 12 months. Much of this attention is almost certainly due to the explosion of web video and the it’s various providers. Sure, there are lots of other bandwidth hungry web applications like widgets, games, slideshows, etc. but nothing really [...]

Today DailyMotion announced HD video upload and playback and rival site Vimeo announced high definition transcoding last October. With online HD content emerging, though, one has to wonder what the benefit is in promoting this type of content and at what cost. We know that streaming video is a difficult business to be in because [...]