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Online Video in China: Growing to Be Regulated

Online video has been growing around the world and China is no exception. And while we’re all familiar with the likes of YouTube, etc. we probably have a lot less experience with sites like Tudou.com, 56.com and Youku.com. Sites like these are attracting over 100 million users to watch online video in China every day. With numbers like that, the government that brought you the Great Firewall of China is bound to take notice.

In an effort to regulate this growing phenomenon, the Chinese government has put forth new rules such that only state mandated media companies with the appropriate license may host online videos. Enforcement of this new rule is expected to begin shortly. The growth of online video as a media opportunity is likely to be constrained by this new regulation, but ultimately stopping the sharing of online videos is an impossible outcome.

More via the AP.

This entry was posted on Thursday, January 31st, 2008 at 12:00 am and is tagged with 56.com, China, Online, Tudou.com, Video, Youku.com. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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    i think that china banned youtube only because of this reason , population of the china is immerse and if they are , able to get all their people towards their own website which we known as the video portals then nothing left behind ……….. just to run a video portal you have to wait for it to get fame then all other stuff is automatic ………