Online video has been growing around the world and China is no exception. And while we’re all familiar with the likes of YouTube, etc. we probably have a lot less experience with sites like Tudou.com, 56.com and Youku.com. Sites like these are attracting over 100 million users to watch online video in China every day. With numbers like that, the government that brought you the Great Firewall of China is bound to take notice.
In an effort to regulate this growing phenomenon, the Chinese government has put forth new rules such that only state mandated media companies with the appropriate license may host online videos. Enforcement of this new rule is expected to begin shortly. The growth of online video as a media opportunity is likely to be constrained by this new regulation, but ultimately stopping the sharing of online videos is an impossible outcome.