In a move to further solidify its position as an online video destination, DailyMotion has signed a non-exclusive deal to distribute 8 shortform programs from RDF USA online in the next 12 months. This is a significant move insofar as it will provide additional premium content to be delivered via DailyMotion as the site continues [...]
CollegeHumor chose it’s niche well. Research by eMarketer indicates that the dominant genre of online video for young adults is comedy. For all other adult segments, the news genre dominates. I’ll try not to imagine what this means for the future of our country. Such imaginings aside, I expect this should change as online video [...]
Research by the Pew Internet & American Life Project indicates that the majority of online adults watch online video. Additionally, the majority of online video watching adults share videos with others. This helps enable the viral and democratic distribution of online video content. And hey, everybody’s doing it.
http://www.pewinternet.org/PPF/r/219/report_display.asp
Unsurprisingly, more people who watch online video say that they are also watching more TV. Enabling video consumers to get the content they are looking for in the mode that they wish to consume it should be good for video of all forms.
http://www.emarketer.com/Article.aspx?id=1005196
This ABC News article provides nice coverage of Revver and some of the other companies using an ad revenue sharing model in the user generated video space:
http://www.abcnews.go.com/Technology/Story?id=3403460&page=1
It is interesting to see this more democratic revenue model emerge in contrast to the traditional model where content creators had to first prove significant value before receiving [...]